• Work and be structured with the preciseness of an Otto Preminger movie.
• Be as strong as a thread and as many woven threads that form a lanyard capable of supporting heavy loads.
• Be self-governing as a democratic system in which ALL the members of its Marketing Team participate in the development, implementation, achievement and improvement our common purpose: to SELL) and be pro-active in respecting, complying with and promptly executing the resolutions they make without excuses or pretexts.
• Be willing to learn continuously, without limits, and learn to keep ahead of the competition taking into account that foresight is not only limited to anticipating or choosing between desirable trends and preventing catastrophes, but that it's also about creating new alternatives.
• Accept criticism. It is very important to understand that criticism is not attack. Those who are offended and defend themselves are not certain of their acts or are not honest with themselves.
• It is essential to bear in mind not what one or several of the members of the TEAM think, but what they feel, in order to ensure maximum understanding in the team's interpersonal relations and ethical values.

The above, combined with the sum of our historical experiences, constitutes the program of action that all of us who are part of LAB YBORRA, S.L.U. want; and to want something with our whole being (without reservations or fear) means we are doing our duty: we are loyal to ourselves.